Showing posts with label marketing strategy. Show all posts
Showing posts with label marketing strategy. Show all posts

Saturday, December 3, 2016

Storytelling & Other Content Reinvented with Movie-Style Soundtracks ("Gifts": Top Short Story Reading In 4 Categories)



Gifts: A potential new relationship turns tense when some unfortunate words are spoken on a first date. 

 #1 Spiritual Category
#1 Spiritual Short Story Category
Top 10 Romance Short Story Category

Revised Story, New Soundtrack, 
New Book Cover & Reviews!

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"Gifts is a profound lesson about the importance of knowing when to graciously accept someone's kind gestures. This short story is a tightly interwoven package of dialogue and narration that pulls you into it intellectually to fully understand the silent emotional energy being transmitted between the two main characters."
—Joey Pinkney, Award-winning Author & Book Reviewer

"A beautiful short story."
—Priyanka Seth, Editor, Star Scribes

"Love the new cover! :-)"
—Chazz Hill-Hayr, Director of Audio, Booktrack

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GIFTS has received over 900 engagements/reads.
Imagine the possibilities for your projects.
 



WHAT IS A BOOKTRACK?

A Booktrack is content with a synchronized movie-style soundtrack. It's a new way to experience creative storytelling, essays, poetry, screenplays, and other formats utilizing the integration of text, music, ambient and special effect sounds to reinvent reading and engage people into a unique experience with content. Do it yourself or hire someone familiar with the Booktrack Studio to create your story or other content.

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Instructions for Reading: 
  • 1) Press the PLAY button on the eBook cover. 
  • 2) Click the arrow on the right side of the page to turn the pages.  
  • 3) Use the (-) and (+) symbols on the bottom of the page to slow down or speed up the soundtrack to synchronize better with how fast or slow you read.  
  • 4) Use the Audio icon to lower the soundtrack (or MUTE the sound if you prefer to read it the traditional way). 
  • 4) You can experiment with the other symbols on the bottom of the page.  
SHARE the direct link to "Gifts" that can be read at the Booktrack website (plus other books): http://tinyurl.com/zt9lz6o.

"Gifts" is slated to be adapted into a short film. I am having fun imagining my wish list for the music soundtrack. Thank you to Dame Judith Dench for BOTH of these songs after hearing her Desert Island Disc choices on the BBC show of the same name (and to my friend, Stephen in the U.K., who introduced me to this delightful, insightful program). Immediately, I thought of the couple, their relationship, their love story.



"All Right, Okay, You Win"
Count Basie & Joe Williams
From the album, "Count Basie At Newport"

"Gifts" will become available to purchase in the future so read it for free now (plus other books using the Booktrack studio platform). The "Gifts" Booktrack eBook will remain free, as a giveaway, as a GIFT is meant to be with no attachments or expectations of any financial return or exchange. I hope you enjoy it!

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Monday, October 17, 2016

Creator's Corner Content Roundup: Best Creativity & Storytelling Is Within Our Grasp (March 2016 - August 2016)

NOTE: Creator's Corner is now being published on Wordpress, so you can access and read all of the columns (past and future) easily at one location. Click Here.

IT'S TIME FOR AN UPDATED ROUND-UP OF  CREATOR'S CORNER FOR EASIER ACCESS TO THE CREATIVITY COACHING CONTENT HERE with a brief excerpt and link to each one (March 2016 to August 2016)--in the spirit of "Everything we need for creativity & storytelling success is within our grasp." Of course it may not be everything we need, however; between Creator's Corner and the Creativity & Storytelling 'Zine, there is a hearty helping.


I BEGAN WRITING CREATOR'S CORNER IN AN INFLUENCER, COACHING, INSPIRATIONAL CAPACITY to share original ideas and solutions for you to consider based on my own thoughts and experiences inspired by the curated content in the Creativity & Storytelling 'Zine. Due to my work and volunteer schedule, Creator's Corner columns will not be as plentiful as in the past, but I will be posting new content as space clears to do so. Cheers! 

 

Creator's Corner Round-up (March-August 2016)
 

Lies & Storytelling: Strange Bedfellows in Shades of Gray) - August 14, 2016 | Liar! Who hasn't had to enter into an almost daily relationship with lies in our political climate today as we countdown to choosing our next president of the United States of America (#45). . . .

Best Storytelling Has Sensory Empathy (or It's Important To Engage the Senses) - July 27, 2016 | I had the responsibility of creating visual content (publications, packaging, and safer sex advertising campaings) to help save the lives of men, women, and children at-risk for HIV/AIDS during the fours years that I worked at Gay Men's Health Crisis, Inc. in New York City . . .  

Get Up to Speed On Quality Do-It-Yourself Storytelling (On a Low Budget) - June 25, 2016 | In our world in which content is king/queen and we must use vital creativity and storytelling mojo, and provide it in ways that engage, inspire and energize our fellow humans, what can we do to achieve quality . . .

Best Storytelling is Copied, Stolen Content? (or The Lighter Shade of Led Zeppellin) - June 5, 2016 | Breakout from traditional approaches and models despite potential flack that you might receive from doubters or critics who aren't as courageous, and/or fear conflict or change.

The Joy Is in the Story Journey (or Mission Impossible) - May 18, 2016 | What really kept me on the edge of my seat wasn't the mission getting accomplished or the end (though I was happy to get the payoff): it was everything that occurred prior to actually accomplishing it.




**YOUR TOP STORY**Best Story Content Grounded In Our Past & Current Life - May 4, 2016 | Lisa Sanderson's dad taught the creative writing elective, and he drilled into our heads the following regarding story content: Write about what you know, what you are . . .


Conflict Has Creative Value. Learn How To Use It. - April 19, 2016 | Creative breakthroughs often occur as the result of conflict in many aspects of the human experience. I feel like screaming again because conflict and contrast commands attention. They SHOUT and we. . .

Here Comes Play-Doh - April 6, 2016 | Certainly it's easy to see that Play-Doh can be used as content to attract and communicate with children in your particular business, project or service, but what about with adults? Many of us are familiar with Play-Doh because . . .

Sacred Geometry, Visual Storytelling Content: One of Top Four Creative Trends 2016 - March 27, 2016 | Sigils are sacred geometry symbol forms that the ancients considered to be the marks of angels, deities, and other powerful entities; they are archetype conduits that merge science, creativity and spirituality.



Card Decks and The Mystic or Visionary Persona - March 25, 2016 | Create a card deck as visual content to inform, educate, inspire, attract, promote, aesthetic (purely as art for arts sake ), or for fun and play to help achieve your goal or purpose.

MAY YOU DISCOVER MORE CREATIVE ideas and storytelling support now (and in the future)  

Dare to shine, be generous, and love this life.

Valerie 


 
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Sunday, August 14, 2016

Creator's Corner: Lies and Storytelling: Strange Bedfellows in Shades of Gray


NOTE: Creator's Corner is now being published on Wordpress, so you can access and read all of the columns (past and future) easily at one location. Click Here.

LIAR! 

WHO HASN'T HAD TO ENTER INTO AN ALMOST DAILY RELATIONSHIP WITH LIES IN OUR POLITICAL CLIMATE TODAY as we countdown to choosing our next president of the United States of America (#45).

"HE'S LYING!" "SHE'S LYING!" THE WORDS LIAR AND LYING KEEP BEING BANTERED, TOSSED, HURLED, yelled and spat. My ear distinguishes them in the cacophony of words used by guest panelists on CNN.

SOMETIMES IT'S SPOKEN IN A SUBDUED MANNER BY POLITICAL AND MEDIA WORDSMITHS. FOR SOME REASON when I hear it the child in me starts thinking--well, really singing in my head: "Liar, liar, pants on fire."

THOSE WHO LIE GET SPANKED IN A VARIETY OF WAYS NOW (OR NOT), but we'll have to wait until November to learn who receives the final punishment. Unfortunately, lies are often hurtful and harmful; yet, this leads me to share my thoughts and an experience about the relationship between lies and storytelling.

(Photo Source: Video Capture)

Column Inspiration:

CREATIVITY AND IMAGINATION ARE THE BEDROCK OF GREAT LIES, TALL TALES; OTHERWISE KNOWN AS STORYTELLING. In fact, during my childhood, my mother wouldn't say stop lying to me as much as she would say: "Stop telling stories!" Or perhaps I just want to remember it that way because it's more palatable to me; and therefore, my recollection is fiction.

IS IT LYING IF I HAVE NO IDEA WHICH STORY IS REAL? If I just can't remember? Do the best storytellers know the difference? Does it matter? Is there an ethics to storytelling? Depends on the context or situation? Yes. No. Maybe So. So we say.

AS A CHILD, I LEARNED LYING CAN CARRY SOME HARSH REPERCUSSIONS OF THE KARMIC VARIETY. Mom would ask me who took those cookies after she told us (my three siblings) not to touch them. My favorite answer was: "I don't know." I don't know was an invisible entity in our household who did the things to which none of us wanted to admit. I couldn't resist oatmeal cookies (and I have a pack that I really don't need right now).

ONE DAY MY MOTHER PUT THE COOKIES HIGH UP IN THE CUPBOARD. AFTER SHE LEFT THE KITCHEN, I moved the step stool over to it, opened the cupboard, and reached behind the iron to get them. I knocked over the hot iron! It slid down my arm. I fell off the stool, and have a long, visible scar on my arm to this day. Storytelling usually doesn't carry such hurtful results.

I received an A+ from my peers (aka the press) for an expert complete and total fabrication . . . 

 

Convince People of the Nonexistent

MAKE UP A WORD THAT DOESN'T EXIST. CREATE A STORY AROUND THE WORD. GIVE A PRESS CONFERENCE CONCERNING IT. Use your co-workers, family or friends as the press. Make it a game. You have 20 minutes to prepare the story you are going to tell which is essentially a lie, not true, unreal.

IT'S NOT QUITE LIKE THE GAME "TO TELL THE TRUTH" WHERE THE AUDIENCE MUST GUESS WHO IS TRUTHFUL. Your audience already knows you're making it up: but judge whether you excel at telling a story so effectively that it appears believable. You have ten minutes to address the press, and the press has ten minutes to ask you questions.

(Photo Source: Panon | Shutterstock)

Column Inspiration:

I CAN'T REMEMBER IF IT WAS MY ORGANIZATIONAL COMMUNICATIONS OR THE ART OF PERSUASION COURSE. IT WAS DURING THE FIRST WEEK of the semester. At the end of 20 minutes, I received an A+ from my peers (aka the press) for an expert complete and total fabrication.

THEY WANTED TO TOUR THE FACILITIES BUILT THROUGH GOVERNMENT and investor partnerships where the serum to preserve jungle eco-systems was created! They fired questions at me like crazy, and I answered every one of them with confidence and ease:
  • Question: In which jungle in what country did you test the serum? How do you know it works in every jungle in the world?
  • Answer: We created huge greenhouse facilities here in the U.S. in Arizona, took a sample of every major plant species from each jungle, recreated each environment, we introduced the known variables to-date that serve as threats, and tested the serum for two years.

    We were meticulous and committed to almost a religious fervor in our efforts since our failure or success impacts our children, our children's children, who are our future. It would be incredibly monstrous and selfish for us as ancestors not to do everything we can to assure them healthy and safe environments.

Lies may indeed include reality but only as partial components, never pure truth. 


LIES CAN BE LITTLE WHITE ONES OR HUGE WHOPPERS. THEY CAN BE USED TO DECEIVE, INJURE, PERSUADE, REFLECT, RE-DIRECT OR PROTECT. THEY ARE FICTION (KNOWN OR UNKNOWN)? Lies may indeed include reality but only as partial components, never pure truth.  Stories can be short or epic, and they can be used to hurt, harm or manipulate. Are they used with an intent to deceive as are lies?

THE BEST STORIES ARE ENGAGING IN WAYS THAT HELP US EMPATHIZE WITH THE CHARACTERS AND/OR SUBJECTS (sometimes environments, conditions, attributes, and situations) so we can connect and care; become interested, inspired or motivated, or are moved to a powerful emotion or action (even inaction).

STORYTELLING CAN BE 100% FICTION (IMAGINATION) OR MIXED WITH ELEMENTS OF REALITY, or 100% non-fiction (truth, unlike lies) or mixed with elements of imagination (though kept secret in a lie of omission) in a multitude of creative forms that are ever expanding and bursting boundaries.

NOW TO USE all of this in a creative storytelling ways as part of the fabric of the human condition.

MAY YOU DISCOVER MORE CREATIVE ideas and storytelling support now (and in the future) by exploring the Creativity & Storytelling 'Zine, and previous Creator's Corner columns: How To Work (And Play) Well With "The Others" To Succeed; Best Visual Content = Storytelling Solutions via A&E Professionals, Lies & Storytelling: Strange Bedfellows in Shades of Gray; Best Storytelling Has Sensory Empathy (or It's Important to Engage the Senses), Get Up To Speed On Quality Do-It-Yourself Storytelling: On a Low Budget, Best Storytelling is Copied, Stolen Content? (or The Lighter Shade of Led Zeppellin), The Joy is in the Story Journey (or Mission Impossible), Best Story Content Grounded In Our Past & Current Life; Conflict Has Creative Value, Learn How To Use It; Card Decks & the Mystic or Visionary Persona, Here Comes Play-Doh, and Sacred Geometry–Visual Storytelling Content: One Of Top Four Creative Trends 2016.

Dare to shine, be generous, and love this life.

Valerie







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CREATOR'S CORNER is dedicated to sharing ideas that come to mind after reading and selecting articles for The Creativity & Storytelling 'Zine (as the editor/curator) that may be useful in a professional or personal capacity. Interest in creativity and storytelling as content for usage in arts & entertainment, media communications, marketing and advertising, and as lifestyle choices for businesses, projects and services (groups that have a way of life that may or may not be included in their brand identity), can be relevant to anyone anywhere in the world covering a variety of professions. 

Saturday, June 25, 2016

Creator's Corner: Get Up to Speed On Quality Do-It-Yourself Storytelling (On a Low Budget)

NOTE: Creator's Corner is now being published on Wordpress, so you can access and read all of the columns (past and future) easily at one location. Click Here.

AS A VISUAL COMMUNICATIONS FACULTY MEMBER, I had the pleasure and privilege to help motivate senior undergraduate students and gain content for their portfolios by giving them concrete business experience through attracting, arranging, and art directing business-education partnerships with arts entrepreneurs, solopreneurs (filmmakers, musicians) and other business entities who had either no or low budgets to create and market their projects, products or services in tangible ways.

I CREATED AND SENT OUT BUSINESS-EDUCATION PROPOSALS TO POTENTIAL CLIENTS. The classes and I met with respondents either in person or via teleconference, worked out a contract, and then began the client's project as an in-class design competition with an agreed upon reward for the winning design (e.g., attendance at the film premiere, letter of recommendation, appropriate credit, etc.). All of this in service to helping an individual or business to attract and reach somebody (or many bodies) to respond in some way, shape or form.


(Source)
Column Inspiration:

IN OUR WORLD IN WHICH CONTENT IS QUEEN/KING AND WE MUST USE VITAL CREATIVITY AND STORYTELLING mojo and provide it in ways that engage, inspire and energize our fellow humans, what can we do to achieve quality in a timely, expeditious fashion? How can we get it done on a no to low budget if lacking the necessary financial resources to hire experts or take courses? What are some reliable solutions?

TAG YOU'RE IT! AND DAMN, YOU'RE GOOD.

  

AS GLENDA SAYS TO DOROTHY IN THE WIZARD OF OZ, "YOU ALWAYS HAD THE POWER TO GO HOME." You can do it yourself. You can do it with a small group of family, friends, co-workers, employees, who want to have a creative and unique experience by telling a story. Remember that we are living in the age of sharing our personal perspectives, visions, images, opinions in raw (unpolished) forms with others who are ready and willing to read, listen, view, engage, and often respond in harmony with our intention.

(Source)
Column Inspiration:

BE AUTHENTIC, EXPERIMENT, KEEP IT SHORT, AND HAVE FUN. You or your posse only need to make it happen. Tell your individual or collective stories, and start with what's happening in your world in ways in which others can identify, relate, be educated, or react (Read Creator's Corner column titled Best Story Content Grounded In Our Past & Current Life). If you decide there's something missing and it's not quite ready for prime time, you can use your creation as concept material to pass along to someone who can realize it for you.

Column Inspiration:
    Wait, what. from Photon Harvest on Vimeo.

"Leaning In"
(Writing Prompt)
USE WRITING PROMPTS AND GIVE YOURSELF 15-MINUTES TO CREATE THE STORY. This will work for anything that is on your work plate. Mainly because you won't be using your analytical, "I-have-to-be-in-control-and-do-this-perfectly" left-brain that can sabotage your intuitive, creative flow channel. Besides, you've already done that part with whatever you have before you that requires the creativity solution.

YOU CAN CHOOSE A WRITING PROMPT THAT DIRECTLY RELATES TO YOUR PRODUCT OR SERVICE, or use words that have nothing to do with it at all and see what magic (meaning something wonderful appearing that wasn't there before) transpires. You can create a few prompts for the same project or service as well. If you're happy with the result(s): great! If not, pass what you have along as concepts to someone else to produce the final product. (For inspiration, read Leaning In and Back Up the Truck.)

Don’t make it a full story. Make it a taste of a story leaving the audience wanting more. -- Shant Hamassian

GIVE SENIOR TALENTED STUDENTS FROM YOUR ALMA MATER (OR ANOTHER UNIVERSITY) THE OPPORTUNITY TO HELP YOU SUCCEED AND VICE VERSA. Reach out to the appropriate department chair--creative writing, filmmaking, digital media, visual communications, music, art--and let them know that you would like to work with a faculty member to collaborate on a business-education project. If you prefer, you can request that the chair recommend a talented student for an independent study on your project for which she/he will get a review and college credits (in addition to any other rewards you want to offer). It's a win-win relationship.

THESE ARE A FEW SUGGESTED IDEAS TO GET YOU ON YOUR WAY. I hope you find value in this column (and the new focus of the 'Zine from spirituality TO storytelling in response to your interests), and will visit the Creativity & Storytelling 'Zine for much more content I've curated to help you succeed in your new (or continuing role) as a creator and storyteller for your product, project, business or service.

Creator's Corner is a regular column in the 'Zine. Subscribe to receive the full issue of each publication direct by email at the magazine.

1) Content Inspiration:
What are the Keys to Writing a Good Short Film Script?

2) Content Inspiration: Struggling with Your Content Marketing? Create Because You Care

3) Content Inspiration: How to Shoot a Short in One-Hour

MAY YOU DISCOVER MORE CREATIVE ideas and storytelling support now (and in the future) by exploring the Creativity & Storytelling 'Zine, and previous Creator's Corner columns: How To Work (And Play) Well With "The Others" To Succeed; Best Visual Content = Storytelling Solutions via A&E Professionals, Lies & Storytelling: Strange Bedfellows in Shades of Gray; Best Storytelling Has Sensory Empathy (or It's Important to Engage the Senses), Get Up To Speed On Quality Do-It-Yourself Storytelling: On a Low Budget, Best Storytelling is Copied, Stolen Content? (or The Lighter Shade of Led Zeppellin), The Joy is in the Story Journey (or Mission Impossible), Best Story Content Grounded In Our Past & Current Life; Conflict Has Creative Value, Learn How To Use It; Card Decks & the Mystic or Visionary Persona, Here Comes Play-Doh, and Sacred Geometry–Visual Storytelling Content: One Of Top Four Creative Trends 2016.

Dare to shine, be generous, and love this life.

Valerie







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CREATOR'S CORNER is dedicated to sharing ideas that come to mind after reading and selecting articles for The Creativity & Storytelling 'Zine (as the editor/curator) that may be useful in a professional or personal capacity. Interest in creativity and storytelling as content for usage in arts & entertainment, media communications, marketing and advertising, and as lifestyle choices for businesses, projects and services (groups that have a way of life that may or may not be included in their brand identity), can be relevant to anyone anywhere in the world covering a variety of professions.

Tuesday, June 7, 2016

What's In Or On Your Bedside Table? Objects As Storytelling Content

Image Credit: decozt.com
EVERY OBJECT WE UTILIZE IN LIFE HAS A STORY TO TELL ABOUT US, OR REFLECTS WHO WE ARE or what we value—past, present and future. (As Sherlock Holmes says, “It’s elementary.”) Some stories we want to hear, and some, perhaps not.

A REVIEW OF SOME OF THE EVERYDAY ITEMS THAT WE RARELY CONSIDER as we rush about our lives can also inspire a valuable journey to self-discovery. It’s a way to get in touch with ourselves, our relationships, our environment and structures we have created.

JOIN ME IN SURVEYING SOME OF THE SIMPLE OBJECTS most of us take for granted that can serve as storytelling and other content creation resources. I will take a close look at one of them.

THE OBJECT WILL TELL IT'S OWN STORY ABOUT WHY I HAVE IT or how it impacts my life. I’ll let the item do the talking to keep me honest about our relationship. I invite you to try this creative exercise as well.

1. A BOX OF TISSUES

I am almost empty. Val has had sinus problems for a long time. The worst is when she develops sinusitis. This happens because she ingests things into her body that weakens her immune system: dairy products, sugar, some caffeine, and products with monosodium glutamate. Today, her sinuses are revolting and pain is their way of communicating to her, of saying: “Change your habits!”

Her respiratory system has had huge challenges with two pneumonia bouts. The last one occurred in Cusco, Peru. It’s a miracle she’s alive. She had severe pulmonary edema with her lungs full of water and the liquid seeping into her brain. The clinic director said: “If your friend hadn’t called this morning when she did, you’d be dead. In another 30 minutes you would have died.” Actually, she did die.

Image Credit: blog.toiletpaperworld.com
Sometime in the evening, Val was in the crossing over tunnel. Her mother (who died in 1979), her maternal grandmother, and an extremely bright Being whose face she could not see, were at the end. She was so happy to see her mother and grandmother again and ready to join them. Without moving their mouths--speaking consciousness to consciousness--they told her she had to return. The Being put an incredible amount of light into her body. When she opened her eyes, her friend was in her room telling Val she was calling for help immediately.

The clinic director rushed over to the hotel in which she was staying and drove her to the clinic. The doctors put her in a hyperbaric chamber because her oxygen level had dropped to the low thirties. A normal level is in the 90s. Val has anemia. Cusco is 13,000 feet above sea level and her blood couldn’t make enough oxygen.

Although she is reaching for me tonight, I must say she has made changes so she doesn’t need to use me very often. She’s sworn off two drains on her immune system: alcohol and cigarettes. Plus, she almost only uses Yacon honey & syrup (a low-calorie, low-blood sugar sweetener for diabetics and weight-watchers she discovered in Peru), uses Almond beverage and goat’s milk, and minimizes caffeine intake. 

Image Credit: savvysistershops.com
Her greatest enemy is her love for sugar-producing carbohydrates (the “bad” carbs) she eats for comfort food, or just because it’s a hard pattern to break. Also, she loves sour cream mixed with Lipton Onion Soup to make a dip that complements her favorite potato chips, Lays Classic. The soup mix has monosodium glutamate. Also, she’s prone to binges of putting cheddar cheese in her morning grits and making grill cheese sandwiches.

Sinus problems are a symptom of deeper issues—emotional ones. She was abused as a child, and it left an imprint on her. It says: “You’re not worthy. You’re not good enough. You aren’t a person to value.” Sometimes these feelings rear up—even though she’s worked hard against them, knowing they are not true. 

The more she eradicates the harmful programming she received as a child, the less she’ll need to eat things that feed the sinus problems. She’s doing more work on the inside to affect her outside choices.

She uses me to wipe her tears too; although lately, she wipes her tears with her fingers and rubs them into her skin where her heart resides.

See what I mean about how one ordinary object can be used as a storytelling resource, and has the capacity to impact a life? Here are the rest of the items:

  1. The book, “The Secret.”
  2. The book, “Messages from Your Angels.”
  3. A hand-painted, black lacquer jewelry box my dad brought home to my mother after serving in the military in Okinawa.
  4. A digital microcassette recorder.
  5. A remote for my DVD/VHS player.
  6. A small, white box with pearl earrings inside.
  7. My Zrii notebook.
  8. A maroon cloth napkin with a pattern of tiny white roses.

NOW IT'S YOUR TURN. What’s on YOUR bedside table?

Note: The “What’s In or On Your Bedside Table” is an idea inspired by a dream I had in February 2009. I was a guest in the audience of the game show, “Let’s Make a Deal.” Audience members were offered a deal if we could find the requested object in our pocketbooks. I don’t recall what object was requested, but I found it. Monty Hall, the host, picked out a piece of paper from a bag with the prize written on it. I won $37,000.75. I awakened.

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