Recently, I learned that Play-Doh was created as the result of a fortunate accident. It was invented in the 1930s by Noah McVicker, who mixed together flour, water, salt, boric acid and mineral oil, and marketed the concoction through his family's soap company as wallpaper cleaner. Chances are that Noah never dreamed that his invention would be used as a creative tool by children (of all ages) and become induced into the National Toy Hall of Fame in 1998!
Use Play-Doh as visual content to inform, educate, inspire, attract, promote, aesthetic (purely as art for arts sake ), or for fun and play to help achieve your goal or purpose. Bring out the child within and play with Play-Doh (or any other modeling resource) to discover it's creative possibilities as part of content, content strategy or content marketing.
Brent says to plan to make mistakes. My mentor, Red Burns (who was the creator and chair of the Interactive Telecommunications Program at New York University from 1982-2010), taught me that there are no mistakes--there are only learning opportunities and ways to exploit them as potential solutions to creative problems. We students became masters at creating, and playing with interactive applications and technologies as tools to serve needs, wants, requirements, desires and dreams. We imagined so many possibilities and made many of them realities that are being used in the world today.
Certainly it's easy to see that Play-Doh can be used as content to attract and communicate with children in your particular business, project or service, but what about with adults? Many of us are familiar with Play-Doh because we played with it ourselves, or purchased it for our kids.
|Image Credit: SUPERDivertilandia|
We have both creative and emotional attachments (conscious or subconscious) to it. It can be used as content for a book cover, album cover; lyrics in a song, or other audio format; magazine, advertisement, presentation, short film, trailer, promotional video, card decks, or in some other content capacity.
We can use a modeling resource to create visual forms of any kind (Rainbow Ideas used birds), including typography, abstract forms, and sigil symbols. The Play-Doh color palette is vivid and bright, so human figures can be sculpted or molded that helps to get a message across without creating conflict around the cultural or diversity challenges many of us face in our relationships today (unless our content is intended to create conflict for a useful purpose). Make my face magenta please.
Play-Doh. Imagine the creative possibilities.
May you discover more creative ideas and spiritual support now (and in the future) by exploring the Creativity & Spirituality Magazine, and previous Creator's Corner columns: How To Work (And Play) Well With "The Others" To Succeed; Best Visual Content = Storytelling Solutions via A&E Professionals, Lies & Storytelling: Strange Bedfellows in Shades of Gray; Best Storytelling Has Sensory Empathy (or It's Important to Engage the Senses), Get Up To Speed On Quality Do-It-Yourself Storytelling: On a Low Budget, Best Storytelling is Copied, Stolen Content? (or The Lighter Shade of Led Zeppellin), The Joy is in the Story Journey (or Mission Impossible), Best Story Content Grounded In Our Past & Current Life; Conflict Has Creative Value, Learn How To Use It; Card Decks & the Mystic or Visionary Persona, Here Comes Play-Doh, and Sacred Geometry–Visual Storytelling Content: One Of Top Four Creative Trends 2016.
Dare to shine and love this life.
Creator's Corner is dedicated to sharing ideas that come to mind after reading and selecting articles for The Creativity & Spirituality Magazine (as the editor) that may be useful in a professional or personal capacity. Interest in creativity and spirituality as content, for usage in arts & entertainment, and as lifestyle choices for businesses, projects and services (groups that have a way of life that may or may not be included in their brand identity), can be relevant to anyone anywhere in the world covering a variety of professions.
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