Showing posts with label digital strategy. Show all posts
Showing posts with label digital strategy. Show all posts

Wednesday, August 9, 2017

New Content On Creator's Corner: Creativity & Storytelling Muse (August 9, 2107)

Rachel Ward and Richard Chamberlain in "The Thorn Birds" (Credit: ABC)

 Best Content Uses Current & Past Life Stories:
Honoring Tom Comerford, R.I.P. 
(Story of the Month: August 2017)

Tom Comerford. I was in shock, depressed, and lost after the death of my mother. Tom was a District Manager for the State of New Jersey's Division of Youth & Family Services. He hired me to provide payments to all the foster care parents in the huge district. He helped me get back on my feet mentally, emotionally, and financially; and that job led to meeting my best friend who has been in my life for 37 years. Continue reading . . .

Access more content about this best practice of using past and current life experiences as storytelling content to attract and engage your audience, readers, clients, and customers.

Dare to shine, be generous, and love this life.

Valerie







************

CREATOR'S CORNER is dedicated to sharing ideas that come to mind after reading and selecting articles for The Creativity & Storytelling 'Zine (as the editor/curator) that may be useful in a professional or personal capacity. Interest in creativity and storytelling as content for usage in arts & entertainment, media communications, marketing and advertising, and as lifestyle choices for businesses, projects and services (groups that have a way of life that may or may not be included in their brand identity), can be relevant to anyone anywhere in the world covering a variety of professions. 

Tuesday, November 8, 2016

Creativity & Storytelling 'Zine (November 9, 2016)

"These topics are so bright, I just have to wear shades!

It's been touch-and-go with my plans to get out a new 'Zine while managing my "life on life's terms" these days; but I did give you a heads-up last month that I couldn't be certain what the publication schedule would be moving forward for "Creativity & Storytelling 'Zine" and The Healing Artist Studio Project blog.. 

As it has turned out, some space has cleared on this unusual and historic Election Day. I guess we all have our own beliefs about whether the campaigns used some of the best practices shared here . . . "
(Read More). 

"CREATIVITY & STORYTELLING 'ZINE" (TOP STORIES)

* Evaluating Storytelling: Where to Start?

* Content Marketing Examples From Top 10 Brands

* The Top 4 Mistakes That Make Business Leaders Awful Storytellers

* A Digital Dozen: 12 Traits Of The Truly Creative CMO

* Why the Marketing Industry Is So Obsessed with Creativity

* 5 Creative Habits Entrepreneurs Can Learn From Novelists

And More!

Sunday, August 14, 2016

Creator's Corner: Lies and Storytelling: Strange Bedfellows in Shades of Gray


NOTE: Creator's Corner is now being published on Wordpress, so you can access and read all of the columns (past and future) easily at one location. Click Here.

LIAR! 

WHO HASN'T HAD TO ENTER INTO AN ALMOST DAILY RELATIONSHIP WITH LIES IN OUR POLITICAL CLIMATE TODAY as we countdown to choosing our next president of the United States of America (#45).

"HE'S LYING!" "SHE'S LYING!" THE WORDS LIAR AND LYING KEEP BEING BANTERED, TOSSED, HURLED, yelled and spat. My ear distinguishes them in the cacophony of words used by guest panelists on CNN.

SOMETIMES IT'S SPOKEN IN A SUBDUED MANNER BY POLITICAL AND MEDIA WORDSMITHS. FOR SOME REASON when I hear it the child in me starts thinking--well, really singing in my head: "Liar, liar, pants on fire."

THOSE WHO LIE GET SPANKED IN A VARIETY OF WAYS NOW (OR NOT), but we'll have to wait until November to learn who receives the final punishment. Unfortunately, lies are often hurtful and harmful; yet, this leads me to share my thoughts and an experience about the relationship between lies and storytelling.

(Photo Source: Video Capture)

Column Inspiration:

CREATIVITY AND IMAGINATION ARE THE BEDROCK OF GREAT LIES, TALL TALES; OTHERWISE KNOWN AS STORYTELLING. In fact, during my childhood, my mother wouldn't say stop lying to me as much as she would say: "Stop telling stories!" Or perhaps I just want to remember it that way because it's more palatable to me; and therefore, my recollection is fiction.

IS IT LYING IF I HAVE NO IDEA WHICH STORY IS REAL? If I just can't remember? Do the best storytellers know the difference? Does it matter? Is there an ethics to storytelling? Depends on the context or situation? Yes. No. Maybe So. So we say.

AS A CHILD, I LEARNED LYING CAN CARRY SOME HARSH REPERCUSSIONS OF THE KARMIC VARIETY. Mom would ask me who took those cookies after she told us (my three siblings) not to touch them. My favorite answer was: "I don't know." I don't know was an invisible entity in our household who did the things to which none of us wanted to admit. I couldn't resist oatmeal cookies (and I have a pack that I really don't need right now).

ONE DAY MY MOTHER PUT THE COOKIES HIGH UP IN THE CUPBOARD. AFTER SHE LEFT THE KITCHEN, I moved the step stool over to it, opened the cupboard, and reached behind the iron to get them. I knocked over the hot iron! It slid down my arm. I fell off the stool, and have a long, visible scar on my arm to this day. Storytelling usually doesn't carry such hurtful results.

I received an A+ from my peers (aka the press) for an expert complete and total fabrication . . . 

 

Convince People of the Nonexistent

MAKE UP A WORD THAT DOESN'T EXIST. CREATE A STORY AROUND THE WORD. GIVE A PRESS CONFERENCE CONCERNING IT. Use your co-workers, family or friends as the press. Make it a game. You have 20 minutes to prepare the story you are going to tell which is essentially a lie, not true, unreal.

IT'S NOT QUITE LIKE THE GAME "TO TELL THE TRUTH" WHERE THE AUDIENCE MUST GUESS WHO IS TRUTHFUL. Your audience already knows you're making it up: but judge whether you excel at telling a story so effectively that it appears believable. You have ten minutes to address the press, and the press has ten minutes to ask you questions.

(Photo Source: Panon | Shutterstock)

Column Inspiration:

I CAN'T REMEMBER IF IT WAS MY ORGANIZATIONAL COMMUNICATIONS OR THE ART OF PERSUASION COURSE. IT WAS DURING THE FIRST WEEK of the semester. At the end of 20 minutes, I received an A+ from my peers (aka the press) for an expert complete and total fabrication.

THEY WANTED TO TOUR THE FACILITIES BUILT THROUGH GOVERNMENT and investor partnerships where the serum to preserve jungle eco-systems was created! They fired questions at me like crazy, and I answered every one of them with confidence and ease:
  • Question: In which jungle in what country did you test the serum? How do you know it works in every jungle in the world?
  • Answer: We created huge greenhouse facilities here in the U.S. in Arizona, took a sample of every major plant species from each jungle, recreated each environment, we introduced the known variables to-date that serve as threats, and tested the serum for two years.

    We were meticulous and committed to almost a religious fervor in our efforts since our failure or success impacts our children, our children's children, who are our future. It would be incredibly monstrous and selfish for us as ancestors not to do everything we can to assure them healthy and safe environments.

Lies may indeed include reality but only as partial components, never pure truth. 


LIES CAN BE LITTLE WHITE ONES OR HUGE WHOPPERS. THEY CAN BE USED TO DECEIVE, INJURE, PERSUADE, REFLECT, RE-DIRECT OR PROTECT. THEY ARE FICTION (KNOWN OR UNKNOWN)? Lies may indeed include reality but only as partial components, never pure truth.  Stories can be short or epic, and they can be used to hurt, harm or manipulate. Are they used with an intent to deceive as are lies?

THE BEST STORIES ARE ENGAGING IN WAYS THAT HELP US EMPATHIZE WITH THE CHARACTERS AND/OR SUBJECTS (sometimes environments, conditions, attributes, and situations) so we can connect and care; become interested, inspired or motivated, or are moved to a powerful emotion or action (even inaction).

STORYTELLING CAN BE 100% FICTION (IMAGINATION) OR MIXED WITH ELEMENTS OF REALITY, or 100% non-fiction (truth, unlike lies) or mixed with elements of imagination (though kept secret in a lie of omission) in a multitude of creative forms that are ever expanding and bursting boundaries.

NOW TO USE all of this in a creative storytelling ways as part of the fabric of the human condition.

MAY YOU DISCOVER MORE CREATIVE ideas and storytelling support now (and in the future) by exploring the Creativity & Storytelling 'Zine, and previous Creator's Corner columns: How To Work (And Play) Well With "The Others" To Succeed; Best Visual Content = Storytelling Solutions via A&E Professionals, Lies & Storytelling: Strange Bedfellows in Shades of Gray; Best Storytelling Has Sensory Empathy (or It's Important to Engage the Senses), Get Up To Speed On Quality Do-It-Yourself Storytelling: On a Low Budget, Best Storytelling is Copied, Stolen Content? (or The Lighter Shade of Led Zeppellin), The Joy is in the Story Journey (or Mission Impossible), Best Story Content Grounded In Our Past & Current Life; Conflict Has Creative Value, Learn How To Use It; Card Decks & the Mystic or Visionary Persona, Here Comes Play-Doh, and Sacred Geometry–Visual Storytelling Content: One Of Top Four Creative Trends 2016.

Dare to shine, be generous, and love this life.

Valerie







************

CREATOR'S CORNER is dedicated to sharing ideas that come to mind after reading and selecting articles for The Creativity & Storytelling 'Zine (as the editor/curator) that may be useful in a professional or personal capacity. Interest in creativity and storytelling as content for usage in arts & entertainment, media communications, marketing and advertising, and as lifestyle choices for businesses, projects and services (groups that have a way of life that may or may not be included in their brand identity), can be relevant to anyone anywhere in the world covering a variety of professions. 

Wednesday, July 27, 2016

Creator's Corner: Best Storytelling Has Empathy & Intimacy (It's Important to Engage)

NOTE: Creator's Corner is now being published on Wordpress, so you can access and read all of the columns (past and future) easily at one location. Click Here.

I HAD THE RESPONSIBILITY OF CREATING VISUAL CONTENT (PUBLICATIONS, PACKAGING, AND SAFER SEX ADVERTISING CAMPAIGNS) to help save the lives of men, women, and children at-risk for HIV/AIDS during the fours years that I worked at Gay Men's Health Crisis, Inc. in New York City, the oldest HIV/AIDS prevention, education and treatment organization in the United States.

ONE OF THE MOST CHALLENGING PROJECTS FOR ME WAS ART-DIRECTING A PHOTO SHOOT that required consulting and collaborating with sex industry workers to create packaging for a video: Prostitutes, Risk and AIDS.

One Image Worth So Many Individual Stories 


Photo Source: GMHC
I WAS AN OUTSIDER FULL OF IGNORANCE ABOUT THE VARIETY OF SEX WORKER LIFESTYLES, who feared what I didn't understand, and was reluctant therefore to empathize because my judgemental sensibility interfered with using my senses (i.e., of or relating to the senses)--connecting through the senses--to set the right scene, mood, and tone to tell the story. It was challenging for me to connect to the textual and sound context: the feel of a lacy bra as the sound of the crispness of the dollar bills were being tucked into it, while the other hand holds a limp used latex condom--human visceral reality engaged in a multi-sensory relationship foreign to me.

I HAD TO RELY ON THE WOMEN TO COME UP WITH THAT PERFECT IDEA TO CAPTURE THE STORY in one realistic image, in a sensory fashion, so that the various target audience segments (e.g., adult streetwalkers, high-class agency-based or independent workers, children on-the-street hustling, pornography film actors, etc.) would instantly recognize the safer sex message in a way that would attract, engage and persuade them to view the video inside the packaging. The video content encouraged them to use condoms to protect themselves and their customers. The stakes were high: lives needed to be saved.

DURING THE PHOTO SHOOT, I LEARNED A GREAT DEAL FROM THE SEX WORKERS ABOUT THE POWER OF VISUAL CONTENT. Today, I'm much more open to empathy as a valuable--and potential vital--path to tell a story that serves a goal, vision, intent, or specific outcome.

See Me, Feel Me, Hear Me, Touch Me, Taste Me (or Two Specific Ideas Featuring the Senses As the Main Attraction In Storytelling)


HERE ARE TWO ORIGINAL IDEAS for inspiration that use the sensory factor in creative storytelling:

TEXT, AUDIO, OR VIDEO CONTENT THAT FEATURES SOMEONE DEEPLY INHALING THE SCENT OF PLAY-DOH (or any piece of clay) can be useful as content (Read Creator's Corner: Here Comes Play-Doh!). This particular sense memory can lead us into an intimate relationship with a story--most likely something related to our childhood.

To put a different twist on it to engage in a different story relationship, consider a person snorting the scent of Play-Doh like it's cocaine. Different scenarios of the interaction will create entirely different relationships and feelings--comical or serious--depending upon the story direction and desired outcome.


(Photo Source: Flickr’s Valerie)
Column Inspiration:

SELLING JEWELRY? IMAGINE A STORY ABOUT A WOMAN FROM THE STONE AGE WHO FINDS SOMETHING WITH A VIBRANT SPARKLE ON THE GROUND.  She picks it up, smells it, listens for sound, throws it on the ground, picks it up again and bangs it against a rock; licks it, tries to bite it, rubs it against her skin--engages her senses in trying to understand this spectacular, unusual object. She is spellbound by how it glistens! We know it as a diamond bracelet. Next scene is a grandmother opening up a box of her keepsakes, selecting that bracelet among her precious belongings, and giving it as a gift to her daughter.



(Photo Source: Unknown)
Column Inspiration:

LET'S CREATE UNIVERSAL STORIES--OR NICHE ONES--ABOUT HOW WE ARE INTIMATELY BOUND TO SOMETHING, someone, some experience, and ourselves through our sensual relationships. Or perhaps, our story is about disconnection, and offers solutions to connect in ways we haven't experienced in a long time if ever.

MAY YOU DISCOVER MORE CREATIVE ideas and storytelling support now (and in the future) by exploring the Creativity & Storytelling 'Zine, and previous Creator's Corner columns: How To Work (And Play) Well With "The Others" To Succeed; Best Visual Content = Storytelling Solutions via A&E Professionals, Lies & Storytelling: Strange Bedfellows in Shades of Gray; Best Storytelling Has Sensory Empathy (or It's Important to Engage the Senses), Get Up To Speed On Quality Do-It-Yourself Storytelling: On a Low Budget, Best Storytelling is Copied, Stolen Content? (or The Lighter Shade of Led Zeppellin), The Joy is in the Story Journey (or Mission Impossible), Best Story Content Grounded In Our Past & Current Life; Conflict Has Creative Value, Learn How To Use It; Card Decks & the Mystic or Visionary Persona, Here Comes Play-Doh, and Sacred Geometry–Visual Storytelling Content: One Of Top Four Creative Trends 2016.

Dare to shine, be generous, and love this life.

Valerie







************

CREATOR'S CORNER is dedicated to sharing ideas that come to mind after reading and selecting articles for The Creativity & Storytelling 'Zine (as the editor/curator) that may be useful in a professional or personal capacity. Interest in creativity and storytelling as content for usage in arts & entertainment, media communications, marketing and advertising, and as lifestyle choices for businesses, projects and services (groups that have a way of life that may or may not be included in their brand identity), can be relevant to anyone anywhere in the world covering a variety of professions. 

GRATEFUL TO BE OF SERVICE: HEALING AND CHANGING LIVES

SCHEDULE A FREE CONSULTATION “A brilliant healing artist." -- Eleanora Amendolara, Creator of CHILL (Chumpi Illumination); ...